YouTube supported more than 750,000 full-time equivalent jobs in India in 2021. Let that sink in.
To put it in perspective, this is ~15% of the workforce employed in India's IT-BPM industry.
YouTube is just one of the many platforms, perhaps the largest, that are fueling a quiet but rapid revolution in the country - enabling an army of unsung entrepreneurs creating riches in the niches through content and commerce. Much of this has happenend in the last 4-5 years and is growing at an exponential pace.
My guess is a large proportion of people making a living through these platforms are from tier 2 and 3 cities and perhaps some from villages. Many of these would likely not be able to join formal workforce because of location, language, degrees, family, and other such constraints.
Digital is demolishing barriers like never before. It’s democratising opportunities for everyone. Anyone with some talent and a bit of entrepreneurial trait can generate value in the digital economy and claim a fair share for themselves.
That's the exciting new world we are living in - enabled by technology. Expect more of this in times to come.
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Coming back to YouTube:
In my opinion, #google is hitting on the right chords for India by priortitizing voice and vernacular. See attached news clip.
While data and handset are cheap and hence accessible for most, language is still a huge barrier for the masses for accessing digital products and services in a multi-lingual country like India. Also, writing/typing is not the most intuitive interface for many; despite all the buzz around it, voice has been hugely underleveraged as a medium of interface with the machine.
With Google's focus on voice and vernacular, we will likely see another huge wave of digital adoption and job creation in India.
Most of these jobs will be for the self-employed, and outside tier-1 cities.
Go Google !
#digital #india #economy #education #health #entrepreneurship #content #commerce #creatoreconomy